Archetype in Video Game

Same as the other medias, such as movie and novel,  archetype usually used in video  game as a guide to create an interesting character. However, just like what I wrote in my recent post (http://questandquestion.blogspot.com/2014/06/only-story-really.html ),  archetype does not only show a different function of character in the story, but also a part of the audience  mind. So, the question is, how we create a game that emphasize on these different part of our mind, the archetype? Is by creating a character with a certain archetype as his/her personality enough?